Alexa+ in India: Early Access, Hindi and price
Amazon says Alexa+, its generative AI assistant, started Early Access in India on 16 September 2026, free during Early Access. It supports English, Hindi and Hinglish. After Early Access, Amazon says it is free for Prime plan members and otherwise ₹2,000 a month.
Official publisher artwork hosted by its publisher. Official source. Independent guide, not affiliated or sponsored. Artwork and trademarks belong to their owners.
What it is
Alexa+ is Amazon's generative AI version of Alexa. In Amazon's India launch post, dated 16 September 2026, it is described as a conversational assistant that can get things done, such as music, shopping, schedules, meal planning and smart home control. It works through Echo devices, Fire TV and the Alexa app.
Who gets it now
Amazon says Alexa+ in India is in Early Access and free for all customers during Early Access. Customers can check eligibility at amazon.in/alexaplus, or get immediate access by buying a new eligible Echo or Fire TV device. Amazon's global post says thousands of customers were expected to get invitations in the weeks after launch, so you may need to wait.
Languages
Amazon says Alexa+ speaks English, Hindi and Hinglish, including switching languages within one sentence, with more Indian languages coming soon. Malayalam, Tamil and other Indian languages are not listed as supported at launch.
What it can do, per Amazon
| Smart home | Control devices from brands such as Atomberg, Qubo, Dreame and Wipro, and make routines by voice. |
|---|---|
| Music and video | Amazon Music, Spotify, Apple Music, JioSaavn, Prime Video and Netflix. Amazon notes subscription fees may apply. |
| Shopping | Reorder essentials, track Amazon deliveries and compare products. Amazon says Alexa suggests a brand and confirms with you before ordering. |
| Recipes | Meal ideas through Sanjeev Kapoor Recipes. |
| Email and schedule | Amazon says it can send an email for you and flag schedule clashes. |
| Coming soon | Restaurant reservations (Eazy Diner, Swiggy, District by Zomato), travel with MakeMyTrip, TripAdvisor, voice ordering with Amazon Now, and browser access at alexa.com. These were listed as future features in the16 September post; later account availability was not tested. |
Price after Early Access
Amazon says Alexa+ will stay free for Prime plan members after Early Access ends. For Prime Lite, Prime Shopping Edition and non-Prime customers, it says Alexa+ will not auto-renew and will be available as a standalone subscription at ₹2,000 a month or through a Prime plan. This is Amazon's statement as of 16 September 2026, so check amazon.in/alexaplus before you rely on it.
Limits and privacy to think about
- Alexa+ personalises using your routines, preferences and voice or visual ID. Review your Alexa privacy settings before turning on features you do not want.
- Check the order summary before you confirm a purchase. Amazon says Alexa confirms before ordering.
- Features listed as coming soon may not be live for you.
- We did not test Alexa+, so accuracy and Hindi quality are unverified.
Frequently asked questions
Is Alexa+ free in India?
Amazon says it is free during Early Access. After that it is free for Prime plan members, and ₹2,000 a month for others, per Amazon.
Does it speak Hindi?
Yes, Amazon lists English, Hindi and Hinglish.
Can I use it without an Echo?
Amazon says it works on Echo, Fire TV and the Alexa app. Browser access at alexa.com is listed as coming soon.
Can it book restaurants already?
Amazon's 16 September launch post lists reservations as coming soon. We did not verify a later launch or a booking partner on a personal account.
Sources: Amazon India: Introducing the all-new Alexa+ in India, Amazon: Alexa+ international launch. Checked 8 October 2026.